The Story behind the story

Daniel Lux, Seluxit CEO, had a chance to tell the story of Seluxit on a more personal level on the podcast, “Iværksætter Historier” (Entrepreneur Stories), recorded at the TechBBQ in Copenhagen.

In the podcast (in Danish) you can hear more about why only one person has quit in Seluxit’s history, why Daniel sees interns as the perfect recruiting pool, and the case of the deranged customer.

seluxit iværksætter podcast

Written by Daniel Lux

I am a nerdy person who loves going into depth in diverse areas of knowledge. The less I know about a matter, the more I can learn. I always find it exciting to meet people with a different area of expertise from mine. Solving challenging problems is one of the most exciting things to do and working in a group is always more rewarding than working alone. Working with engaged, driven people, women, men, old, young, different professions, cultures, and religions is a great experience. In my work as co-founder of Seluxit, I have gained in-depth knowledge in the field of the Internet of Things, from wireless communication protocols, over cryptology and security, to cloud services and user interfaces. Doing an IPO with Seluxit in 2018 has been a fascinating journey and taught me a lot about business plans, due diligence, PR/IR, and how to professionalize and grow a listed company. Next to my work, I engage very actively in climate change discussions. My main focus is on finding solutions and the effects that CO2 has on our human body. You can find my articles about this subject on Medium and some videos on YouTube. I enjoy running, playing piano, and socializing to balance my busy work life in my free time.