Technology from Seluxit strengthens Husqvarna Group’s IoT offerings

Husqvarna Group has recently announced a collaboration with the Danish IoT firm, Seluxit. Seluxit has been providing hardware and software expertise in the areas of device connectivity, interoperability, and cloud data handling for its own smart garden concept under the Gardena brand which will be launched starting in 2016. This concept connects automatic watering and robotic lawn mowing in a unique way, and is managed by a smart phone application.

The collaboration is an important part of Husqvarna Group’s Internet of Things strategy, which closely follows market developments. Husqvarna Group has already entered the market for connected devices with offerings for commercial lawn and garden services, and recognizes that the market will continue to develop over time, demanding increasingly sophisticated IoT services bundled with traditional products. Moreover the expectations will increasingly be on the interoperability between distinct products to achieve these sophisticated services.

“We build on expert knowledge and competence of solid technological partners with experience in the field. We need to be able to respond to market changes with corresponding technological developments,”says Sascha Menges, President of the Gardena Division within the Husqvarna Group.“As the technological IoT landscape changes, Seluxit’s technological agility is key.”

Seluxit has a deep and specific knowledge of embedded IoT hardware, firmware, communication protocols, device interoperability and cloud platforms including extensive experience with driving emerging standards, all of which comes to bear in the collaboration with Husqvarna Group.

As Seluxit’s CEO Daniel Lux explains, “our work with Husqvarna Group represents current best practice in IoT. We’re providing Husqvarna Group with stable, proven technology that can be deployed quickly.”

Seluxit is an agile international team working in Aalborg, Denmark focusing on end-to-end IoT solutions from the device to the user interface.

Husqvarna Group

Husqvarna Group is a world leading producer of outdoor power products including chainsaws, trimmers, robotic lawn mowers and garden tractors. The Group is also the European leader in garden watering products and a world leader in cutting equipment and diamond tools for the construction and stone industries. The Group’s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to end-customers in more than 100 countries. Net sales in 2014 amounted to SEK 33 billion, and the Group had more than 14,000 employees in 40 countries.

The Gardena Division

The Gardena Division is part of Husqvarna Group and Gardena is the brand for passionate gardeners, offering products for a wide range of gardening needs such as watering, lawn care, tree and shrub care and garden tools. Products and solutions are sold at leading retail outlets, mainly in Europe.

Written by Daniel Lux

I am a nerdy person who loves going into depth in diverse areas of knowledge. The less I know about a matter, the more I can learn. I always find it exciting to meet people with a different area of expertise from mine. Solving challenging problems is one of the most exciting things to do and working in a group is always more rewarding than working alone. Working with engaged, driven people, women, men, old, young, different professions, cultures, and religions is a great experience. In my work as co-founder of Seluxit, I have gained in-depth knowledge in the field of the Internet of Things, from wireless communication protocols, over cryptology and security, to cloud services and user interfaces. Doing an IPO with Seluxit in 2018 has been a fascinating journey and taught me a lot about business plans, due diligence, PR/IR, and how to professionalize and grow a listed company. Next to my work, I engage very actively in climate change discussions. My main focus is on finding solutions and the effects that CO2 has on our human body. You can find my articles about this subject on Medium and some videos on YouTube. I enjoy running, playing piano, and socializing to balance my busy work life in my free time.