Husqvarna Group has recently announced a collaboration with the Danish IoT firm, Seluxit. Seluxit has been providing hardware and software expertise in the areas of device connectivity, interoperability, and cloud data handling for its own smart garden concept under the Gardena brand which will be launched starting in 2016. This concept connects automatic watering and robotic lawn mowing in a unique way, and is managed by a smart phone application.
The collaboration is an important part of Husqvarna Group's Internet of Things strategy, which closely follows market developments. Husqvarna Group has already entered the market for connected devices with offerings for commercial lawn and garden services, and recognizes that the market will continue to develop over time, demanding increasingly sophisticated IoT services bundled with traditional products. Moreover the expectations will increasingly be on the interoperability between distinct products to achieve these sophisticated services.
“We build on expert knowledge and competence of solid technological partners with experience in the field. We need to be able to respond to market changes with corresponding technological developments,”says Sascha Menges, President of the Gardena Division within the Husqvarna Group.“As the technological IoT landscape changes, Seluxit's technological agility is key.”
Seluxit has a deep and specific knowledge of embedded IoT hardware, firmware, communication protocols, device interoperability and cloud platforms including extensive experience with driving emerging standards, all of which comes to bear in the collaboration with Husqvarna Group.
As Seluxit's CEO Daniel Lux explains, “our work with Husqvarna Group represents current best practice in IoT. We're providing Husqvarna Group with stable, proven technology that can be deployed quickly.”
Seluxit is an agile international team working in Aalborg, Denmark focusing on end-to-end IoT solutions from the device to the user interface.
Husqvarna Group is a world leading producer of outdoor power products including chainsaws, trimmers, robotic lawn mowers and garden tractors. The Group is also the European leader in garden watering products and a world leader in cutting equipment and diamond tools for the construction and stone industries. The Group’s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to end-customers in more than 100 countries. Net sales in 2014 amounted to SEK 33 billion, and the Group had more than 14,000 employees in 40 countries.
The Gardena Division
The Gardena Division is part of Husqvarna Group and Gardena is the brand for passionate gardeners, offering products for a wide range of gardening needs such as watering, lawn care, tree and shrub care and garden tools. Products and solutions are sold at leading retail outlets, mainly in Europe.