More than just a party trick

Seluxit’s IoT platform is versatile, in addition to being field-tested, robust, secure and scalable.

Underpinning this versatility, the theme of our exhibition at the recent Mobile World Conference in Barcelona (22-25 of February, 2016) was “The Internet of Beer”.

Seluxit Internet of Things platform Internet of Beer IoB

So the Internet of Beer (making your beverage experience smart) could be just as fully developed as the smart-garden solution our irreverent example actually demonstrated. At Seluxit, we’re working towards a future where devices are self-describing, configurable and interoperable, so your lawnmower can meaningfully talk with your smart meter, for example, or your ventilation system with your security system.

Right, so what was the Internet of Beer then again?

Part reality, part idea.

The reality? We were demonstrating work for our customer, Gardena of the Husqvarna Group. The project is a smart garden solution with a robotic mower, humidity sensor, watering computer (for a sprinkler) and gateway. The end-to-end IoT solution essentially enables you to schedule your mowing and sprinkling.

The beer came into the picture when it occurred to us that using the watering computer to serve beer would be more fun than demonstrating its true purpose.

And the idea then? Well, that’s open ended… Our platform is ready anyway.

Thanks to our friends at Midfyns Bryghus for generously sponsored the suds, Chili Klaus Ghost.


Written by Daniel Lux

I am a nerdy person who loves going into depth in diverse areas of knowledge. The less I know about a matter, the more I can learn. I always find it exciting to meet people with a different area of expertise from mine. Solving challenging problems is one of the most exciting things to do and working in a group is always more rewarding than working alone. Working with engaged, driven people, women, men, old, young, different professions, cultures, and religions is a great experience. In my work as co-founder of Seluxit, I have gained in-depth knowledge in the field of the Internet of Things, from wireless communication protocols, over cryptology and security, to cloud services and user interfaces. Doing an IPO with Seluxit in 2018 has been a fascinating journey and taught me a lot about business plans, due diligence, PR/IR, and how to professionalize and grow a listed company. Next to my work, I engage very actively in climate change discussions. My main focus is on finding solutions and the effects that CO2 has on our human body. You can find my articles about this subject on Medium and some videos on YouTube. I enjoy running, playing piano, and socializing to balance my busy work life in my free time.