Agile and Innovative

12 years on, still self-owned and still turning a profit

Founded and profitable since 2006, Seluxit helps large customers take IoT from hype to reality. According to a recent survey from Cisco, 75% of IoT projects fail. But our track record is 0% failed projects. These projects include 1,5 million deployed units for Innogy SmartHome, a smart-garden solution for Gardena of Husqvarna Group with tens of thousands of deployed units, and a smart-meter project for Innogy that will exceed 6,5 million units. Our experience with these large-scale IoT projects has molded our field-tested reference products. This means that we’ve already done 80% of your IoT work for you.


What's happening at Seluxit

Visit from the Chinese Embassy

June 2018

Seluxit was honored to receive a visit from the Embassy of the People’s Republic of China in Denmark. We received Dr. Sizhen Peng, Counsellor from the Chinese Ministry of Science, Technology and Innovation.... More »

Sino-European IoT

June 2018

Chinese business moguls know that creating connected products can be a huge boon for their business. To conquer European markets they need trusted European vendors with excellent European references and a track record of success.... More »

SXSW Impressions

March 2018

Wappsto had its American debut this week at SXSW in Austin, TX. Wappsto is a datamarket with an integrated appstore. You can sell your data, buy my data, and use it in meaningful applications.... More »

EU@SXSW Wappsto Showcase

March 2018

The European Commission’s Innovation Radar is sending us to Austin, Texas. We’ll be showcasing our product, Wappsto. Wappsto is a datamarket with an integrated appstore. You can sell your data, buy my data, and use it in meaningful applications.... More »

Speaking at this year’s #MWC18

February 2018

Seluxit CEO, Daniel Lux, will be presenting “Generate Revenue with NB-IoT & LTE-M” at a NEXTech Lab in Hall 8.0 NEXTech at this years Mobile World Congress in Barcelona.... More »

IoT Security Project

February 2018

Seluxit has joined forces with a consortium of Danish organizations to focus on helping companies deal with IoT security threats that are all to often overlooked.... More »

FET ILP midterm workshop

January 2018

Seluxit is coordinating the CASEK project as part of the prestigious H2020 FET Innovation Launchpad action. Seluxit has represented CASEK at midterm workshop at the Research Executive Agency’s headquarters at Covent Garden in Brussels together with the other 16 projects.... More »

Satisfied Customer

December 2017

Our (very nice) customer, Fremco, showed up today with a cake to celebrate a milestone in the development of a common project. The cake tasted good, despite the baker’s mistake of writing ‘Nanoflow’ instead of the correct name of the product: ‘Microflow‘.... More »

The Party of the Year

December 2017

Seluxit was present at the annual Christmas party hosted by the Nordic Military Attachés to Germany held at the Nordic Embassies in Berlin. The party of the year, we were told on more than one occasion.... More »

Hotel d’Angleterre

December 2017

Seluxit held its annual ‘julefrokost’ (holiday party) at the prestigious Hotel d’Angleterre in Copenhagen.... More »

Yin and Yang of Innovation

December 2017

Seluxit CEO, Daniel Lux, was recently asked for his view on what allows a business to be innovative. Here is his answer.... More »

Maker Faire Rome

November 2017

Saturday, the 2 December at 16:00, we’ll be presenting “IoT Rapid Prototyping” at the Maker Faire Rome at the Fiera di Roma in the Sala Euphemia.... More »

Seluxit Stole the Show

November 2017

“Show me a flashing LED and I’ll show you a man drooling.” – Clive “Max” Maxfield, More »

Programmers wanted

October 2017

If you and three of your friends are experienced programmers looking for new challenges, there’s a job for y’all in Aalborg.... More » Article

October 2017

As more and more companies develop smart, connected products, the importance of prototyping only increases. Managing risk and decreasing time-to-market depend on it. But the requirements of smart, connected products are different than conventional products and complicate the prototyping process.... More »

Presentation at EOT conference

October 2017

CEO Daniel Lux will give a presentation at the Electonics of Tomorrow fair in Herning, Denmark at 14:00 on Wednesday, the 1st of November.... More »

Energy Saxony Summit

September 2017

Utility companies tend to be quite large. But they need the innovation that startups and smaller sized companies often engender.... More »

The Potential in Southern Germany

September 2017

With customers like Gardena and Kärcher, and more in the pipeline, Seluxit knows that Southern Germany is a particularly attractive area for doing business.... More »

Public health, sharing economy

September 2017

Seluxit Project Manager, Brian Boyles, participated as a judge for the regionals of the 2017 Danish Championship in Technology for HTX students (Danish secondary school).... More »

Spreading Love at Google I/O Extended

May 2017

Seluxit has just sponsored the Google I/O Extended event our home city of Aalborg, Denmark. At the event, and by popular demand, we’ve brought back our Love Potions Maker demonstrator, first shown at the Mobile World Congress in Barcelona earlier this year.... More »

FET Innovation Launchpad

April 2017

Hesitation can be the bane of innovation. With this in mind, the European Commission has created the Future and Emerging Technology (FET) Innovation Launchpad to bring novel ideas generated through FET research projects closer to market.... More »

Young, international talent

March 2017

About two-thirds of Seluxit’s workplace is foreign born, including several from outside the EU. Diversity strengthens innovation, and nationality is one important parameter along with age, gender, professional background, personality and other factors.... More »

Love Potions

March 2017

Love potions was the theme of Seluxit’s stand at the recent Mobile World Conference in Barcelona (27 of February to 2 of March, 2017). We thought the world needed more love, but aside from that, we used the theme to demonstrate and introduce our new initiative, Q.... More »

MWC17 stand theme revealed

January 2017

Love potions… If the connection between the IoT and love potions isn’t obvious to you, then you should come to Barcelona at the end of February to the Mobile World Congress. We’ll tell you how you make your customers love the IoT. There’s no lingua franca to enable smart, connected devices to work together. And... More »

IoT Meetup

October 2016

The Internet of Things is fun. While our company and our customers depend on the business value generated by IoT applications, there’s also a popular wave of hobbyists that are unburdened by these concerns. That doesn’t mean that hobbyists have cornered the market on having fun with the IoT though.... More »


September 2016

We needed a ruby driver for some current work with the ArangoDB (a native multi-model database with flexible data models for document, graphs, and key-values). But it didn’t exist.... More »

IoT mit Zitronengeschmack

July 2016

“Ein sicher vernetztes Smart Home mit Lemonbeat” is the title of the German-language article recently published in the influential periodical Elektronik Praxis. The article features Seluxit co-developed Lemonbeat, thereby showcasing many of the hallmarks of Seluxit’s approach to the IoT. The heavyweight German utility RWE is a longstanding Seluxit customer (read the RWE casestudy) and... More »

Seluxit’s new WiFi stack to integrate AllJoyn technology

June 2016

Seluxit has just joined the AllSeen Alliance and will hit the ground running. “Seluxit has a clear agenda and will contribute concretely to the development of the AllJoyn® Framework” said Philip DesAutels, senior director, IoT, AllSeen Alliance. “Like all of our members, they are focused on open-interoperability standards because they see it as a win... More »

Long Range is Easy, Right?

April 2016

Long range, low power and high throughput. This combination is often the requirement of a commercially viable IoT solution, but it’s not that easy, and every use case has its own special challenges At Seluxit, we excel at solving these special challenges.... More »

Gardena solution in stores

April 2016

“Die Zukunft des Gartens hat begonnen” – The future of the garden has begun This is the message from Gardena, whose smart-garden solution is available in the market from early April, 2016. Seluxit has had a central role in the project, consisting of a robotic mower, humidity sensor, watering computer (for a sprinkler), gateway and... More »

10 years today

March 2016

Seluxit is 10 years old today. Our growth has been 100% organic, and we’re self-owned. What’s more, we’ve made a profit every year since our founding. That’s not a story we’re used to seeing in the landscape of IoT companies we consider our peers.... More »

More than just a party trick

February 2016

Seluxit’s IoT platform is versatile, in addition to being field-tested, robust, secure and scalable. Underpinning this versatility, the theme of our exhibition at the recent Mobile World Conference in Barcelona (22-25 of February, 2016) was “The Internet of Beer”.... More »

Mobile World Conference 2016

January 2016

How do you connect Things to the Internet?Seluxit will be answering that question in Barcelona. And yes there’s beer involved.... More »

Standardizing the Web of Things

December 2015

Seluxit CEO, Daniel Lux, has once again weighed in at the recent joint meeting between W3C and the IETF in Sapporo and Yokohama, Japan (October, 2015). The meeting was held under the auspices of the W3C’s Web of Things IG, concerned with driving IoT standards higher up the stack.... More »

Smart products? We wrote the book.

December 2015

Can Denmark keep its leading edge in the development of smart products in the global market? The 10.000 member companies of the The Confederation of Danish Industry (DI) are looking to Seluxit and our peers to help ensure that the answer is yes.... More »

Seluxit a Gazelle 2015

November 2015

Seluxit can once again be counted among the elite frontrunners of Danish business life as one of Denmark’s fastest growing companies.... More »

The Internet of Beer

November 2015

”What is the Internet of Beer?” The question, accompanied with a smile, came again and again.... More »

Seluxit in Børsen

October 2015

Seluxit is featured today in the leading Danish financial paper Børsen. The full-page article is on the back cover of the digital section, and outlines Seluxit’s work on the smartgarden solution for Gardena of the Husqvarna Group, as well as Seluxit’s imminent growth potential and openness for investment. Subscribers to Børsen can read the article... More »

Smart beer?

September 2015

Seluxit will be exhibiting at the European Utility Week event in Vienna the 3-5 November, 2015 at Hall B, stand f02. As the company behind the core technology of several utilities’ smarthome solutions, Seluxit has the credentials and experience to deliver the smart-home related services utilities are seeking to bind their customers.... More »

Non-IoT trade shows to talk IoT

September 2015

There is no dearth of trade shows whose names indicate their focus on the Internet of Things. Not that we have anything against the moniker as such, but we wont be at any of them. Where will we be then?... More »

Technology from Seluxit strengthens Husqvarna Group’s IoT offerings

September 2015

Husqvarna Group has recently announced a collaboration with the Danish IoT firm, Seluxit. Seluxit has been providing hardware and software expertise in the areas of device connectivity, interoperability, and cloud data handling for its own smart garden concept under the Gardena brand which will be launched starting in 2016. This concept connects automatic watering and... More »

Thing-to-Thing joint research group

August 2015

Daniel Lux, Seluxit CEO, has recently participated in the 93rd Internet Engineering Task Force (IETF) meeting in Prague the 19-24 July, 2015. At the meeting, Daniel presented the talk “Self-describing, interoperable and configurable Things” to the joint working group between the IETF and the World Wide Web Consortium (W3C) researching the topic of the Internet... More »

IT- og mobilvirksomhedernes springbræt til resten af verden

April 2015

11 virksomheder udstillede i år på den danske fællesstand på ”Mobile World Congress” i Barcelona, der er den største messe i verden inden for IT- og mobilindustrien. Virksomheden Seluxit, der deltog for første gang, fik øget sin synlighed på verdensplan betragteligt. Seluxit i Aalborg var for første gang i år repræsenteret på ”Mobile World Congress”... More »

Is security in IoT so hard?

March 2015

There’s a lot of buzz about security concerns and IoT. Numerous media headlines bemoan the poor quality or conspicuous lack of security in IoT solutions. But can it be so hard for IoT architects to develop systems that adequately address security issues? As so often, the devil is in the details. Let’s break it down... More »

Cybercom and Seluxit announce strategic IoT partnership

February 2015

IT development and consultancy group Cybercom and IoT specialists Seluxit have recently announced a strategic partnership to ensure even broader and more technologically robust Internet of Things technologies for their clients. The partnership has been forged in response to increased concrete market demand for getting products to market that are IoT enabled.... More »

The gap between the internet and the things

December 2014

While the number of things in the internet is steadily increasing, the big breakthrough has still not happened. There are numerous reasons for why this still has not happened. I would like to focus this discussion on the following ones: Lack of a good widely used application layer Too much effort is spent on discussing... More »